86 Summit Street Sold in 4 Days + Set a New Price Record
Thinking About Selling?
Here's What Strategic Property Preparation Can Achieve
When the owners of 86 Summit Street, Belmont approached Sold Property Group, they were looking for more than just an agent to list their home.
They wanted expert guidance, a clear strategy, and a team capable of handling everything required to maximise their sale price.
What followed was a complete end-to-end property transformation delivered entirely in-house by the Sold team, achieving a standout result for the sellers.
Key Statistics
4
21
1
11
2
Before the Transformation: A Home with Potential
When we first walked through 86 Summit Street, it was clear the property needed significant attention before it was ready for market.
After 19 years, the home was tired - showing the wear and tear that naturally comes with time. The colour palette felt heavy, finishes were ageing, maintenance had been deferred and the overall presentation simply wasn't reflective of the value the property had to offer.
Many agents would have listed the home as-is.
Our recommendation was simple:
Invest strategically before launching the campaign.
Our team identified a clear pathway to transform the property, elevate buyer appeal and position it to achieve a premium result. Rather than leaving buyers to focus on the work required, we wanted them to walk through the door and immediately see a home they could move into and enjoy.
That's where our end-to-end preparation service came in.
From project planning and trades coordination through to styling, marketing and negotiation, every stage of the transformation was managed by the Sold Property Group team.
Interior and Exterior Painting
Our trusted painting team refreshed the property both inside and out, replacing dated colour schemes with a fresh coastal-inspired palette that resonates strongly with today's buyers.
The result was an instantly brighter, more modern and welcoming home.
New LED Lighting Throughout
Lighting plays a significant role in how buyers emotionally connect with a property.
We installed brand new LED lighting throughout the home, creating a fresh, contemporary feel while improving overall presentation for photography, inspections and open homes.
New Carpet Installation
To further modernise the property, plush new carpets were installed throughout the bedrooms and living areas.
This simple upgrade dramatically improved the home's overall appeal and created a move-in-ready experience for buyers.
Maintenance and Repairs
Our trusted trades completed maintenance works throughout the property, ensuring buyers could focus on the lifestyle on offer rather than creating a mental checklist of repairs.
Every detail matters when buyers are comparing homes.
In-House Staging and Styling
Our styling team then transformed the home through carefully curated furniture, artwork and accessories.
The goal wasn't simply to furnish the property.
It was to help buyers emotionally connect with the lifestyle and potential of the home from the moment they walked through the door.
This final step brought the entire presentation strategy together.
Strategic Marketing That Put the Property in Front of the Right Buyers
Preparing a property for sale is only half the equation. Once the transformation was complete, our team launched a highly targeted marketing campaign designed to maximise exposure and create competition among buyers.
The campaign featured professional photography and cinematic video production, ensuring the home's transformation was showcased at the highest standard across every platform.
Through a strategic digital advertising campaign across real estate and Meta platforms, we placed the property directly in front of active buyers and local homeowners throughout the region.
Meta Campaign Results
19,177 impressions
12,245 people reached
947 landing page views
Combined with premium placement on realestate.com.au, the campaign generated exceptional visibility and buyer engagement.
realestate.com.au Results
53,566 campaign exposures
2,106 listing views
21 buyer enquiries
By combining exceptional presentation with data-driven marketing, we were able to generate significant buyer interest from day one, creating the momentum that ultimately led to a street record sale after just four days on market.
72,742
Campaign Exposure / Impressions
3,053
Landing Page / Listing Views
4 days
Time on Market
Price Record
Summit Street, Belmont
What Our Seller & Buyer Said
With a stellar 4.9-star average on Google & RateMyAgent, our clients consistently praise our expertise, dedication, and outstanding results.
86 Summit Street, Belmont
Johnny Kennedy
Calm, organised and efficient. Keryn exceeded my expectations. From the beginning of our conversations, multiple visits and project managing renovations, Keryn over delivered and exceeded our expectations. Keryn and her team kept me up to date during every step of the sales process and dealt with any issues or concerns calmly and quickly achieving positive outcomes and an excellent result. We are grateful for all the effort shown by Keryn and her team.
86 Summit Street, Belmont
Buyer
Absolutely amazing - we bought and sold with ease. This is the second home we have purchased from Sold Property Group and our first home sold through SOLD. Keryn and her team were absolutely incredible every step of the way. Keryn kept us updated every step of the way and was available to answer our questions and offer advice to achieve the best from our property.
86 Summit Street, Belmont
Johnny Kennedy
Calm, organised and efficient. Keryn exceeded my expectations. From the beginning of our conversations, multiple visits and project managing renovations, Keryn over delivered and exceeded our expectations. Keryn and her team kept me up to date during every step of the sales process and dealt with any issues or concerns calmly and quickly achieving positive outcomes and an excellent result. We are grateful for all the effort shown by Keryn and her team.
86 Summit Street, Belmont
Buyer
Absolutely amazing - we bought and sold with ease. This is the second home we have purchased from Sold Property Group and our first home sold through SOLD. Keryn and her team were absolutely incredible every step of the way. Keryn kept us updated every step of the way and was available to answer our questions and offer advice to achieve the best from our property.
86 Summit Street, Belmont
Johnny Kennedy
Calm, organised and efficient. Keryn exceeded my expectations. From the beginning of our conversations, multiple visits and project managing renovations, Keryn over delivered and exceeded our expectations. Keryn and her team kept me up to date during every step of the sales process and dealt with any issues or concerns calmly and quickly achieving positive outcomes and an excellent result. We are grateful for all the effort shown by Keryn and her team.
86 Summit Street, Belmont
Buyer
Absolutely amazing - we bought and sold with ease. This is the second home we have purchased from Sold Property Group and our first home sold through SOLD. Keryn and her team were absolutely incredible every step of the way. Keryn kept us updated every step of the way and was available to answer our questions and offer advice to achieve the best from our property.
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